![]() ![]() Global culture focuses on connecting with many countries and connecting globally, whereas local culture focuses on culture in one place with a common interest and connects locally. The impact of cultural erosion is the loss of traditional food, clothes, music, and social relations. 1 - McDonald's in Marrakech Cultural ErosionĬultures exposed to global culture can experience sudden change and reduction to their own culture this is called cultural erosion. Fast food companies are often considered a symbol of cultural homogenisation, with brands such as Coca-Cola, Pizza Hut, and Burger King dominating the fast food market and are found in many cities worldwide.įig. Cultural HomogenisationĬultural homogenisation, also known as Americanisation, is the reduction in cultural diversity from the popularisation of cultural symbols of physical products, values, customs, and ideas. Cultural diffusion has spread western culture through the migration of people, tourism opening people up to new cultures, TNCs taking their brand and products around the world such as Apple, Louis Vuitton, and Nike, and global broadcasting organisations such as CNN, BBC, and Netflix showing the western point of view on events. Cultural DiffusionĬultural diffusion is the process of transferring, adopting, and merging cultures from one to another due to globalisation. Let's take a look at these characteristics. ![]() Natural resources are exploited for the creation of wealth.īeing exposed to and influenced by global culture positively and negatively impacts cultures worldwide and can create cultural diffusion, homogenisation and cultural erosion. People prefer private enterprises as opposed to government-owned businesses. ![]() Technology, trends, and fashion are also important and support consumerist behaviours. The culture focuses on wealth creation, earning money to spend on consumer goods and high consumption levels success depends on how much money is earnt and how many things you own. Global culture comes from Europe and North America, which has spread through globalisation. Read the article 'Globalisation' for a further understanding of globalisation and where it comes from. ![]()
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